Have us create it.
Send us the property and existing media. We handle the production and return finished branded content ready for your branch to use.
Done For You →
Property content for estate agents
Make every new instruction look like a launch.
Turn the property photography you already have into branded content for social, vendors and valuation pitches — without filming, editing or adding another job to your team.
Existing listing mediaNo additional filmingDone for you or installed in-house
The transformation
You already have the raw material.
The photographer has been. The property has been prepared. Propreel takes those existing assets and turns them into content your branch can actually use.
Featured work
This started as listing photos.
See the source photography first, then see what Propreel created from it. No additional property shoot was required.
Choose how you buy the capability
How do you want to use Propreel?
Live estate-agent conversations have shown us there is no single sensible way to buy this capability. So there isn't only one Propreel offer.
Build it into your team.
If you'd rather produce this internally, we'll install the tools, workflow and production process into your team.
Explore Training →Build it into your vendor offer.
Use enhanced property content as part of a stronger marketing proposition for vendors, with Propreel behind the production.
Vendor Marketing →The operational problem
The photography gets done. The content often doesn’t.
Most agencies already have good property photography. The problem comes afterwards.
Someone still has to decide what to make, prepare the images, create the movement, edit the piece, add the branding, produce the right formats and actually get it published.
When the branch is busy, that work competes with everything else. Propreel gives you a repeatable way to turn the media you already pay for into finished property content.
No additional filming.
No editing workload for the branch.
No dependence on somebody finding the time.
One property, more uses
One property. More ways to launch it.
The same listing media can become more than a set of portal photographs.
Property launch content
Create a stronger visual launch around a new instruction using the property media already produced.
Social content
Give the branch something worth publishing across the channels it already uses.
Vendor marketing
Build enhanced property content into the marketing proposition you offer sellers.
Valuation presentations
Show prospective vendors the kind of property launch your agency can provide, rather than only describing it.
Valuation marketing
Don’t just tell vendors how you’ll market their property. Show them.
Every estate agent can promise good marketing. Propreel gives you something tangible to put in front of the vendor.
A finished property-content example can demonstrate what your agency means when it talks about presenting and launching a home properly.
“If you instruct us, this is the kind of launch content we can create for your property.”
Work
See what the original listing became.
Real sample projects built from property media that already existed.
How it works
Send the listing. We handle the production.
No new camera setup for the branch. No editing software to learn. No production workflow to manage.
Send us the property
Share the listing link, photography and brand requirements.
Propreel creates the content
We prepare the media, build the movement, sequence the property, edit the piece and apply your branding.
Your branch receives the assets
Use the completed content across the agreed channels and formats.
Starter offer
Start with three real listings.
You don't need a long subscription to find out whether Propreel fits your branch. Put it through its paces on real stock.
No subscription.
No additional filming.
No software for your team to learn.
£99 / 3 listings
After the starter, we’ll recommend the most sensible continuation based on how often you want to use Propreel.
Flexible ways to continue
Use Propreel in the way that fits your branch.
Occasional listings
Use Propreel when you need it rather than forcing a subscription.
Regular volume
Use listing credits or an ongoing production arrangement when the workflow proves useful.
High volume / multi-branch
Build a structured production model around the organisation instead of buying one listing at a time.
Group rollouts →Want to do it internally?
Bring the production method into the team instead of outsourcing it.
Team Implementation →For agencies exploring AI
Want to do this yourselves? Good.
Propreel doesn't only produce property content for agencies. We can also show your team how to build and operate the workflow internally.
Team Implementation is designed for agencies already exploring AI, content automation and new ways of producing property marketing in-house.
More than one branch?
Create a consistent property-content standard across branches, whether production is handled centrally, by Propreel, internally or through a hybrid model.
Explore group rollouts →Already serve estate agents?
Photographers and property-media businesses can add Propreel production on a wholesale or white-label basis.
Become a partner →Get started
Put Propreel on a real property.
The easiest way to understand the service is to use it on actual stock.
£99 / 3 listings